London, Nov 29 (PRINTWORDS NEWS) -The British Media and business circle went into a speculation overdrive regarding Cadbury’s acquisition by Krafts ever since the later made a hostile bid for the Confectionary giant. However, Cadbury gave cold shoulders to Kraft saying its offer was way too low and against the best interests of the UK based maker of Dairy Milk. Initially, the industry insiders thought that other major confectionary companies would not be interested in Cadbury but later they changed opinion as Nestle and Hershey showed interest in the matter. In a recent development that created a stir in the market and sent Cadbury’s share prices soaring upwards, Todd Stitzer, the Cadbury CEO expressed encouraging view about Hershey.

_{In his statement Stitzer said that both Hershey and Cadbury share a number of cultural affinities. It is being seen by many as an indication of a possible tie up with Hershey. Mr Stitzer said in a recent interview that Cadbury- established by Quakers who offered cocoa, coffee and tea as a substitute for alcohol implement a number of ethical values followed by Hershey. He was full of praise for the founders of both the companies who developed company towns as well as lent support to several charitable causes.}

_{Mr Stitzer expressed his opinion that the values followed by Cadbury including Fairtrade certification can be jeopardized if the acquisition by Kraft takes place. He said that these values are integral to the functioning and progress of Cadbury brand and in a conglomerate setup these could get lost. The CEO also said he would like to see Cadbury tying up with a partner company that follows the same principles and would like to carry on in the same way after the merger is accomplished.}

_{It is too early to say whether Cadbury will zero in on Hershey over Kraft as a more suitable merger partner or not. However, the statements made by the Cadbury CEO definitely put Hershey in a favorable position. Kraft’s latest offer for Cadbury worth 9.9 Billion Pounds was snubbed by the latter recently. There are other contenders in the race for Cadbury including the Swiss confectionary giant Nestle and Italy’s Ferrero group. The three possible bidders may also come up with a combined offer that may make Cadbury change its track. If Kraft is still interested in pursuing a deal with Cadbury it will have to increase its existing offer.}

_{As a matter of fact, Hershey is the owner of Cadbury’s license in the USA and this makes its chances of a merger with Cadbury stronger than the competitors. However, Hershey needs to finance its bid properly. Nestle and Ferrero have not made any definitive statement so far about their plans about Cadbury but the industry sources suggest that they are watching the developments closely. Some of the industry watchers are cynical about Cadbury’s plans for a tie up or merger with any of the bidders. They are of the view that in the end Cadbury may choose to continue as a single entity.}

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