June 2, (Printwords news)- Steve Jobs regards Apple TV to be a ‘hobby’ and he has enough reasons to support his argument. As a matter of fact the chief brain of Apple said that he has always supported the new advancements when talking televisions but he cant seem to accept Google TV being innovative. Reportedly, the Apple CEO was attending the D8 conference held near to Los Angeles.
Steve Jobs said that in his opinion TV industry can only grow if the consumers agree to pay for the set top boxes. Although his arguments would take time to gain grounds with the reality the CEO feels that there is no other way by which the TV industry can be helped to grow bigger and better.
In his words “The television industry fundamentally has a subsidized business model that gives everyone a set-top box, and that pretty much undermines innovation in the sector,” said Jobs. He further added ; “Ask TiVo, ask Roku, ask Google in a few months. The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it. But right now, there’s no way to do that.”
The TV industry, in Jobs’ opinion, needs a “viable go-to-market strategy. It’s not a problem with the technology, it’s a problem with the go-to-market strategy….I’m sure smarter people than us will figure this out, but that’s why we say Apple TV is a hobby.”….so can you deny?
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