JUNE 29 (PRINTWORDS NEWS)
Verizon Wireless is once again sharpening its adverting blitzkrieg! It is ready with a new range of android based Smartphones and most of them are from the stable of Motorola. The Droid 2 is going to be launched within a few months and the wrap has been taken off the Droid X already. The original Droid sold in huge numbers and Verizon Wireless wants to repeat the success story with the successors as well. The company has made some of the most brilliant ads in the history of mobile telephony. The brilliant Droid Does ad that left rival AT &T and Apple red faced last year is still remembered by many. However, this time the company does not want to make another spoof on its rival. It is going for an image makeover instead.
The new campaign of Verizon that will be launched nationwide will be called Summer of Droid. It will be continued till the time the Droid 2 gets released. It is also going to be renamed and has decided to drop the word Wireless from its name. The company will no longer pursue its earlier plans to launch iPhone under its banner. Its focus will be solely on the android based devices from now onwards. Android 2.2 Froyo has been released recently and this could be a reason for this shift.
While Verizon is going Android all the way, rivals AT&T and Sprint are not sitting idle either. They have also launched a number of Android based handsets.
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