(PRINTWORDS NEWS) PepsiCo Inc is offering 10 million cans of Sierra Mist Natural drink for free at the Wal Mart outlets in the USA since it is introducing a new variant of the lemon soda. The new variant of the drink now comes with sugar in place of high fructose corn syrup. The cola giant had declared the previous month that it would be doing away with artificial preservatives in the drink.
That explains why it has added Natural to the name of the soda. The company will send the millions of cans of the drink to the Wal mart stores. PepsiCo also stopped using high fructose corn syrup from another popular drink it makes, Gatorade earlier. The users think that the high fructose corn syrup can cause obesity more than sugar.
In recent times the buyers have shifted to herbal teas and juices and the sales of soda based drinks has taken a nosedive. PepsiCo is also spending a lot of money in advertising to change the perception of the users about the so called soda drinks. New TV ads on the drink are going to hit the small screen soon said the company. The company has also changed the label of the drink ad is leaving no stone unturned to convince the buyers that it indeed is a healthier drink.
The company also wants to stave off the competition from rival Coca Cola which has also taken intiative to launch healthy drinks in recent times. It is planning big for Sierra Mist.
